SD Times Blog: iOS came out on top this holiday season

Christina Mulligan
December 27, 2013 —  Apple’s operating system, iOS, beat Google’s Android five to one when it came to online shopping this Christmas.

IBM put out a report on the mobile traffic and sales surge for Christmas Day. The report found that 23 percent of online sales went to iOS while Android received 4.6 percent. On average, Android users spent US$48.10 per order, whereas iOS users spent nearly twice that with US$93.94 per order.

IBM found similar results during Black Friday, where iOS saw 18.1 percent of online sales with an average of US$127.92 per order, compared to Android, which received 3.5 percent of sales and US$105.20 per order.

The report also found online sales up 16.5 percent and mobile traffic up 28.3 percent compared to last year.

The IBM Digital Analytics Benchmark report analyzes data from approximately 800 United States retail sites. The full report can be found here.

Related Search Term(s): iOS, Google, Apple, Android, mobile, mobile devices, mobile sales

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